- This expression describes the physical presence of a building or other structure.
- It is used to contrast institutions with physical presence and those that operate via the Internet.
Example sentence:
The divergence between brick and-mortar businesses and online businesses has expanded recently.
Questions for you to answer:
- Do you think that brick and mortar schools will exist in the future?
- Do you prefer brick and mortar stores or online shops?
- Do you think it's more convenient to run a brick and mortar business or an online one?
- If you wanted to make hay, would you start a brick and mortar business or online business?
- Are online and brick and mortar mutually exclusive?
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